Early last year I had three things on my mind. I was researching the possible use of Amazon AWS for a project we were working on; I was watching the events at the Auckland Startup Weekend wishing I was there; and finally I was preparing for a presentation I was due to give at the College of Business at Massey University. It was a holiday weekend, so much to Sonya's dismay, I wondered if I could run my own Start Weekend. The question I asked myself was "Could I launch an internet business in one weekend, in the process write all the code, learn AWS including EC2, Route53, To View More >>

Yesterday I let you know that I was going to take the "31 Days To A Better Blog" challenge and I am getting more and more excited. Day 1 The task for today was to write an "elevator pitch for my blog". This was something that had been on my mind for a while, as I felt I didn't have a strong focus around what I wrote. I genuinely think I could go "toe to toe" and hold my own in a discussion on most of the issues I write about, but I wasn't providing any depth of information. We have deep experience and knowledge in HR, IT, Marketing, Relationships, Leadership, Strategy etc but I didn't want to To View More >>

When I say danger, I am not exaggerating. If you are online and geotag your photos you risk being robbed, raped or murdered if you aren't very careful. I do apologise, I don't like having depressing stuff on my blog, but you do need to be a little scared; you do need to consider how you work online. If you value your property and especially your life read on. So what is Geotagging Wikipedia describes Geotagging as: the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds, and a form of geospatial metadata. These data usually To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>